Type: Group Client Project
Duration: 10 weeks (9/2020 - 11/2020)
Tools: Figma, Miro, After Effects
My Role: User Researcher, UX Designer
DESIGN PROMPT
The Ask
Problem Statement
Based on the challenges the GPS sector is facing, the SCADpro team developed a candidate experience strategy that integrates with USAJobs.
How might we elevate the candidate experience for the federal agency to retain quality candidates efficiently?
Opportunity Statement
Our opportunity is to build a holistic strategy. The goal is to elevate the candidate experience built on top of USAJobs, in order to support federal agencies such as TSA and the Foreign Service. This will help in retaining quality candidates, streamlining recruiting workflow, and avoid duplication of effort
The Objective
Research Questions
Research
DISCOVERY
Design Research: Candidates
Candidate Personas: The candidate persona was developed based on the experience of the user. There are two kinds of candidates: those who lack work experience and those who have more extensive work experience.
Candidate Journey Map
Design Research: HR
HR Personas: The HR personas were developed based on their activities during the recruitment process. There are three kinds of TA professionals: HR Managers, TA advisors, and Recruiters.
HR Journey Map
Problem & Opportunity
The current TA process is inefficient due to the gap between the front-end job portal and the back-end TA system, causing talent loss and human resource waste.
Problem Statement
To build a holistic service that supports the TA process by improving attraction strategy, workflow efficiency, and transparency.
Opportunity Statement
The Metric of Success
Attraction
Engagement
Transparency
Key Scenario
To identify the most viable prototype (MVP) of our project, our team illustrated a storyboard, visually demonstrating the key scenarios of our users while testing the product.
The vision
Our final concept, LOOP, is a comprehensive TA solution that connects the front-end (candidate) and back-end (HR) systems, directly serving federal agencies like TSA and the Foreign Service. Our solution bridges the gap between candidates and TA professionals through an engaging online platform.
Digital Service
Product Vision Board: To demonstrate the vision of LOOP, we created a product vision board based on our initial research. The vision board is a tool that captures our interpretation of the user needs, key product features, and the overall value LOOP must create to serve federal agencies.
Ecosystem of LOOP: The federal talent acquisition process has a complex ecosystem. To narrow down our product scope, we crafted a diagram to outline the ecosystem and touchpoints within our service's scope based on our research.
The system engages two user groups through different digital touchpoints. One is the HR platform that supports the TA recruiting process along with Monster. The other is a candidate job portal that supports the job-seeking process, apart from the application process currently happening on USAJobs. Both systems are ca[able of the import and export of information from USAJobs and Monster.
Service Blueprint: To demonstrate how the two systems interact with each other, we designed a service blueprint, a tool that shows the detailed interactions between the candidate portal and the HR platform.
DESIGN PROCESS
Low-Fidelity Prototypes
User Testing
To evaluate the usability of the candidate portal and gauge its flow, four user tests were conducted. The segments included landing pages, profile creations, uploading resumes, and scheduling interviews.
Process goals & Assumptions
Job Searching: Candidates can seamlessly sign up and complete their job search process.
Dashboard: Qualified candidates can upload their resumes and edit their profile.
Interview Scheduling: Qualified candidates can schedule their interview and contact HR.
Final Interview: Qualified candidates can access virtual interviews.
Testing Insight
Various key terms should be rephrased for clarification.
The ‘Resume’ feature should be reworded as ‘Upload Resume’ to avoid confusion.
UI Style Guide
Candidate Portal
Candidate Information Architecture
Delivery
HR Portal
HR Information Architecture
Delivery
If you want to know more